Equal Employment Opportunity Policies
The Association for the Advancement of Medical Instrumentation (“AAMI” or the “Company”) is an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances. For our EEO Policy Statement, please click here. If you’d like more information on your EEO rights under the law, please click here.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Veronica Spina, Sr. Human Resources Director at vspina@aami.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
For information on Pay Transparency Nondiscrimination Provision click here.
Accelerate your career at AAMI
| Job Title | Manager, Marketing & Communications |
| Report to | VP, Marketing & Communications (MarCom) |
| Department | Marketing & Communications (MarCom) |
| Level / FLSA Classification | Exempt |
| Supervisory Responsibility | No |
| Job Purpose (Role) |
Responsible for developing and leading the execution of marketing and communications (MarCom) strategies and tasks that position AAMI to advance its mission plus enabling/enhancing achievement of its registration, revenue, engagement, and awareness goals. Collaboratively supports our Association overall, including but not limited to the Staff, the Board of Directors, and AAMI’s Foundation.
| Essential Duties (Responsibilities) |
- Plan and execute integrated marketing campaigns for AAMI’s offerings, including standards, training, webinars, events, and other resources.
- Serve as project manager for marketing team deliverables, ensuring timely execution and alignment with organizational goals.
- Manage the integrated marketing and communications calendar, coordinating internal requests and campaign timelines.
- Manage Google Ad strategy to maximize AAMI’s online presence, drive high-quality website traffic, and effectively convert visitors into customers.
- Collaborate with internal stakeholders to produce high-quality marketing collateral that supports AAMI’s brand and mission.
- Utilize Google Tag Manager to track and connect marketing and communications campaign activities.
- Lead the strategy, development, and execution of all email marketing efforts, including targeted campaigns, drip sequences, and lead data management.
- Monitor and optimize marketing campaigns to improve conversion rates and ROI.
- Support go-to-market strategy and messaging for new products and services in collaboration with product owners and subject matter experts (SMEs).
- Collaborate with web and IT teams to evolve AAMI’s website as a key marketing channel, optimizing for user experience, SEO, and conversion rate.
- Collaborate with the MarCom team to develop and implement a comprehensive social media strategy to grow and engage audiences.
- Track and report on KPIs across marketing, web, and social platforms; prepare reports for internal stakeholders and the Board of Directors.
- Maintain and enforce AAMI’s brand guidelines across all internal and external communications.
- Perform other duties as assigned within the scope of marketing and communications.
| Minimum Required Qualifications |
- BA/BS degree in communications or marketing.
- Minimum of five years’ experience in marketing and communications with experience in content marketing.
- Strong project management skills with experience using tools like Asana, Trello, or similar.
- Proficiency in digital marketing platforms, including Google Ads, Google Analytics, Google Tag Manager, and email marketing tools.
- Demonstrated success in social media management and content strategy.
- Email marketing experience: copywriting, visual design, microtargeting, A/B testing, and dynamic content.
- Experienced with marketing automation and lead generation tools (Salesforce / Pardot a plus).
- Paid social experience: LinkedIn, Google Ad Manager, dynamic experience content, targeting best practices.
- Ability to analyze data and translate insights into actionable strategies.
- Exceptional writing, editing, communication, relationship development, conflict resolution, and organizational skills.
- Adobe Creative Suite, email marketing platform, social management, and paid social experience required.
- A team player who works collaboratively with a focus on exceptional customer service and thrives in a fast-paced environment of competing priorities.
- Excellent work ethic, organizational, and communication skills.
- Detail-oriented, self-directed, and able to effectively complete tasks with minimal supervision.
- Flexible and able to switch and change priorities as needed in a dynamic and fast-paced environment.
| Preferred Qualifications |
- Familiarity with Associations in the medical device industry.
- Experience with scientific, healthcare, or healthcare technology sectors.
- Experience applying AI to MarCom tasks and challenges is a plus.
| Working Conditions |
- Working conditions are normal for an in-office, virtual, and hybrid environment.
- Flexible hours: day and some evening hours required to support special initiatives.
- Travel 1 to 2 times per year, but may vary, usually within the US.
- Hybrid work schedule, minimum of two days a week in Arlington, VA, office. Flexibility is required to increase the number of days in the office based on mission/business needs.
AAMI is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to their actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances.
| Job Title | Manager, Web Content & Analytics |
| Report to | Director, Information Technology |
| Department | Information Technology |
| Level / FLSA Classification | Exempt |
| Supervisory Responsibility | No |
| Job Purpose (Role) |
The Manager, Web Content & Analytics, is responsible for the administration, optimization, and both operational & strategic oversight of AAMI’s digital ecosystem, including but not limited to its customer-facing platforms and internal facing tools. This role ensures the functionality, reliability, and continuous improvement of AAMI’s digital presence while providing data-drive insights to support organizational goals. This role serves as a cross- departmental partner in enhancing user experience and enabling smarter decisions through business intelligence and analytics. This position is located in Arlington, VA, and requires a minimum of two days a week in the office.
| Essential Duties (Responsibilities) |
Administration of Web and Digital Platforms (approximately 40% of focus and effort):
- Serve as the primary administrator and internal expert for AAMI’s web-based platforms, including the CMS, AMS, LMS, and other related digital systems.
- Oversee the interoperability of web systems and platforms, ensuring content and data accuracy
- Manage relationships with external platform vendors, ensuring contracted deliverables, platform updates, and issue resolution are handled in an appropriate and timely manner.
- Lead quality assurance and compliance initiatives for digital platforms, including SEO management, accessibility management, mobile responsiveness, and other appropriate initiatives
- Develop and maintain SOP’s and training materials for internal staff interacting with the organization’s digital platforms.
- Build, maintain, and distribute dashboards and reports providing insights into web performance, content engagement, product traffic, user behavior, and other key areas of business intelligence using GA4, Salesforce and other BI tools.
- Support data informed decision making across the organization by partnering with department heads and internal stakeholders to interpret data and extract business intelligence from data.
- Track and optimize conversion funnels, tag performance, and attribution paths to inform campaign strategies, conversions, and enhance web UI/UX.
- Work with Department Heads to understand AAMI business and prescribe ways to optimize internal processes and facilitate growth.
IT and IS Projects (approximately 20% of focus and effort):
- Serve as a liaison to other teams in the organization for digital transformation or cross-functional initiatives involving web or digital systems.
- Support cross-functional technology projects such as platform migrations, data warehousing, SSO implementations, or security enhancements.
- Research and pilot emerging digital and AI tools to enhance AAMI’s external presence and internal processes.
| Minimum Required Qualifications |
- Undergraduate degree in a related field. Additional training in website operations and technology.
- Proficient in use of an enterprise level CMS to manage web content.
- Skill in use of Adobe products such as Dreamweaver, PhotoShop, Adobe Acrobat, and Illustrator.
- Skill in use and analysis of web metrics and related tools.
- Working knowledge of web-based media, UX/UI design, web layout and formatting, and responsive design.
- Understanding of web technology stack (CSS/HTML, scripts, XML, hosting, etc.).
- Proficiency in MS Word, Excel, Access, and Outlook required.
- Minimum of three years’ experience and success in website content management/development.
- Experience managing an outside web host and working with outside vendors.
- Focus on teamwork, and delivery of exceptional customer service.
- Excellent work ethic, organizational, and communication skills.
- Detail-oriented, self-directed, and able to effectively complete tasks with minimal supervision.
- Flexibility, able to switch priorities as needed in a dynamic and fast-paced environment.
| Preferred Qualification |
- Knowledge of medical or scientific content helpful.
- Proficiency in administration of site using the Sitefinity CMS or Wordpress.
- Working knowledge of applying AI tools.
| Working Conditions |
- Working conditions are normal for an in-office, virtual, and hybrid environment.
- Flexible hours: day and some evening hours required to support special initiatives.
- Travel infrequently (1 to 2 times per year) but may vary, usually within the US.
- Hybrid work schedule, minimum of two days a week in Arlington, VA, office. Flexibility required to increase days in the office based on mission/business needs.
AAMI is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to their actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information or any other characteristic protected by applicable federal, state or local laws and ordinances.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
EEO is the Law -- AAMI is an Equal Opportunity Employer